![]() “If you’re leaving Sky Harbor or you’re just driving by, and you didn’t know we were there, there’s a good chance you’ll see us as you pass by with our signage.”Įasy highway access is a strategy the company uses chain-wide. The company further capitalizes on its proximity to the airport with signage and visibility - both during the day and at night - to draw numerous travelers coming to Arizona for both work and recreational purposes. “So every one of our locations is near a freeway.” “Ease of access onto and leaving the freeways is a huge factor,” says Hayden. Hayden says those two shops are “probably twice as busy as some of our other locations around the valley.”īut it’s not just the proximity to ASU that propels the Sol Flower shops the stores also feature easy access from the area’s highways, including state Route 143 and its easy access to Sky Harbor Airport. ![]() “Those are our two busiest locations,” says Dan Hayden, director of retail operations for Sol Flower, the retail arm of Arizona’s Copperstate Farms. It also has a reputation of being one of the top “party schools” in the country.Īnd no cannabis retailer is better positioned to take advantage of that than Sol Flower, which has a location on both the east and west sides of the campus. With 54,000-plus undergrads, Arizona State University in Tempe, Arizona, routinely ranks in the top 10 campuses in the country by enrollment. In the cannabis space, the idea that “weed sells itself” is quickly being replaced by an ultra-competitive business in which every advantage matters, and those companies set up with a location to drive traffic - and handle that flow of customers - are the ones set up for success.īy Brian Beckley, Garrett Rudolph and Patrick Wagner The old adage in real estate is location, location, location, and nowhere is that more important than it is for retail businesses.
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